Our Work Speaks for Itself

OD Sports has been the long-term digital and event partner for Islamabad Run With Us (IRU) since 2022 — supporting the Islamabad Marathon and Margalla Half Marathon through four consecutive editions. From social media management and digital campaigns to race-day coverage, live streaming, and press engagement, we have been involved in every layer of the event's growth. Our consistent digital strategies, high-quality visual storytelling, and community-first approach helped transform the Islamabad Marathon from a local run into Pakistan's most recognised annual marathon — a nationwide movement that inspires participation and promotes running culture across the country.

Since 2024, OD Sports has served as the official media and digital partner for Margalla Trail Runners. Our work goes well beyond event-day coverage — we craft immersive digital narratives that capture the grit, endurance, and spirit of trail athletes competing in Pakistan's most demanding terrains. Each campaign combines strategic social media management, creative content production, live amplification, and cinematic race-day coverage — turning every race into a story that resonates with the wider running community and inspires new participants to step onto the trails.

OD Sports partnered with YourPace an inDrive initiative to make running accessible for children from underprivileged backgrounds. The project ran across two chapters, covering 6–7 schools over 3 weeks in Islamabad and Karachi, featuring structured training sessions, school races, and community activities. We managed end-to-end coverage including event documentation, race-day branding, social media content, and the production of the full programme documentary — highlighting participation, inclusivity, and the initiative's lasting impact on young runners across Pakistan.

For the Night Run, OD Sports provided live video coverage, real-time reels and stories, and on-ground documentation to amplify the event as it happened.

OD Sports supported the IRC Running Series across three race editions, delivering end-to-end event coverage including professional photography, drone videography, and participant testimonial production. Our visual storytelling captured the energy, community spirit, and key milestones of each race — strengthening the series visibility and documenting its growth for both participants and sponsors.

OD Sports documented the historic start of Tabarak Rehman's cross-Pakistan run — the first man in Pakistan to run 1,600 km from Cadet College Hasan Abdal to IBA Karachi in 35 days, raising million USD for The Citizens Foundation. We captured the launch event, key visuals, and on-ground moments while producing real-time social media content to amplify his mission — highlighting the scale, purpose, and national significance of this landmark initiative for education.

OD Sports managed the complete social media strategy and content creation for Shehroze Kashif's Project 14x8000er — his historic endeavour to summit all 14 peaks above 8,000 metres. Over 9 months, we curated and produced video content, managed his GoFundMe campaign, and handled full PR and platform management — helping Shehroze connect with a global audience of supporters and amplify his mission throughout one of mountaineering's greatest challenges.